Jaguar Motorsport (Re-Branding)

While some applaud Jaguar’s effort to innovate and stay competitive in the rapidly changing automotive industry, others feel the execution of the rebranding lacks the balance needed to respect its storied past while embracing the future—balancing Legacy and Future. Jaguar has a rich history rooted in elegant design, luxury, and high-performance cars. The contemporary branding fails to honor the brand's classic charm and craftsmanship.

- Blake Garcia

Creative Direction By Blake Garcia — @DRIFTINGTHROUGHCOULDS